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The ultimate guide to PR for racing drivers

Everything your need to know about getting coverage for your racing career (and sponsors)

Early access now open

£40 (+VAT) for lifetime access, limited to a small group of early adopters.

The course will be updated almost daily throughout November with new content, advice and resources.

Want to see yourself in a magazine?

Want local press coverage?

Need to get coverage for your sponsors?

PR should be a large part of any racing driver's tool kit. It's the thing that builds your profile, gives your sponsors coverage, and gets your name beyond motorsport.

It can also help you to secure sponsorship as you build your profile.


Your Instructor


Jess Shanahan
Jess Shanahan

I'm a journalist, and I am regularly called upon to write for automotive and motorsport magazines. I have written for the likes of Metro, DriveTribe, The Gentleman's Journal, Jaguar Land Rover, Peugeot, The Checkered Flag, Motorsport Days and more. I still occasionally pitch for work but am in that wonderful place were most of my work comes to me.

Over the years working in motorsport, I’ve also developed an approach to sponsorship that has a great success rate. I now work regularly with drivers to help them find sponsorship and am dedicated to getting more people on track. On top of this, I want to help people find their dream career in motorsport.

As for the out-of-work stuff, I like V8s, high heels and strong cups of tea. Race tracks are my happy place. Oh, and I make videos about cars.


Class Curriculum


  How to contact the press
Available in days
days after you enroll
  How to be newsworthy
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days after you enroll
  The different kinds of press and how to approach them
Available in days
days after you enroll
  Building relationships with the press
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!