Want people to know what you're doing and who you are?
Need to attract high-value sponsors?
Want to show those sponsors exactly what you can do?
Want to see yourself in a magazine?
What's the point in racing if no one knows who you are? This course will help you to understand the importance of PR and how it can propel your career forward.
PR should be a large part of any racing driver's tool kit. It's the thing that builds your profile, gives your sponsors coverage, and gets your name beyond motorsport.
It can also help you to secure sponsorship as you build your profile.
I'm a journalist, and I am regularly called upon to write for automotive and motorsport magazines. I have written for the likes of Metro, DriveTribe, The Gentleman's Journal, Jaguar Land Rover, Peugeot, The Checkered Flag, Motorsport Days and more. I still occasionally pitch for work but am in that wonderful place were most of my work comes to me.
Over the years working in motorsport, I’ve also developed an approach to sponsorship that has a great success rate. I now work regularly with drivers to help them find sponsorship and am dedicated to getting more people on track. On top of this, I want to help people find their dream career in motorsport.
As for the out-of-work stuff, I like V8s, high heels and strong cups of tea. Race tracks are my happy place. Oh, and I make videos about cars.